Aus Asia Business Program
Host Stacey Martin, interviews the who’s who of the international Asian trade, investment and development scene providing key insights for SME's.
The Aus-Asia Business Program gives SMEs the knowhow and insights they need to break into international markets across the Asia Pacific region and beyond. Host Stacey Martin, interviews the who’s who of the international trade and development scene.
Episode #020 - Aus Asia Business - What is “MONEY” in the Aus-Asian Context?
May 15, 2018
Is recruiting in Asia different to recruiting in Australia? Stacey chats to Rachael Mah of AusAsia Training Institute about why having a business partner “on the ground” is vital for success in Asia and on how you can manage risk in Asia and the cultural differences.
Episode #019 - Aus Asia Business - Chinese Tourism To Australia Is On The Rise - Find Out Why?
May 8, 2018
Can cultural nuances make or break business opportunities? Andrea Plawutsky, Director of Australia China Tourism Connections explains to Stacey why working with those that have deep knowledge of the market and understanding your sector, can be a big benefit.
Episode #018 - Aus Asia Business - How do trade agreements create opportunities for business in other countries?
May 1, 2018
What is a trade agreement, and how do they make it easier for you to do business? Alina Bain, CEO of Export Council of Australia explains to Stacey why Trade Agreements open up some great opportunities for SMEs.
Episode #017 - Aus Asia Business - Are the intangible assets in your business valuable?
April 24, 2018
What are the intangible assets in your business and how valuable are they? Yumi Millan Managing Director of EverEdge Global Australia explains to Stacey the intellectual property, patents and how you can protect your trade secrets to maximise the value of your business.
Episode #016 - Aus Asia Business - Does Strong Brand Presence in Australia Guarantee Success in China?
April 17, 2018
What is the importance of having the right marketing and strategy plan in place when entering the Chinese market? Is your product the right product, would it sell to the Chinese market? Stacey talks with Simon Kaiyuli, principal of Cross Cultural Partner about marketing strategy in China, how it’s very different to working with Australian consumers.
Stacey Martin is known for her passion for networking and connecting. Through her financial services and international trade and investment experience she asks the right questions to help listeners navigate international opportunities.
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