Aus Asia Business Program

Host Stacey Martin, interviews the who’s who of the international Asian trade, investment and development scene providing key insights for SME's.

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The Aus-Asia Business Program gives SMEs the knowhow and insights they need to break into international markets across the Asia Pacific region and beyond. Host Stacey Martin, interviews the who’s who of the international trade and development scene. 

Episodes

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Episode #019 - Aus Asia Business - Chinese Tourism To Australia Is On The Rise - Find Out Why?


Can cultural nuances make or break business opportunities?   Andrea Plawutsky, Director of Australia China Tourism Connections explains to Stacey why working with those that have deep knowledge of the market and understanding your sector, can be a big benefit.

Episode #018 - Aus Asia Business - How do trade agreements create opportunities for business in other countries?


What is a trade agreement, and how do they make it easier for you to do business?  Alina Bain, CEO of Export Council of Australia explains to Stacey why Trade Agreements open up some great opportunities for SMEs.

Episode #017 - Aus Asia Business - Are the intangible assets in your business valuable?


What are the intangible assets in your business and how valuable are they? Yumi Millan Managing Director of EverEdge Global Australia explains to Stacey the intellectual property, patents and how you can protect your trade secrets to maximise the value of your business.

Episode #016 - Aus Asia Business - Does Strong Brand Presence in Australia Guarantee Success in China?


What is the importance of having the right marketing and strategy plan in place when entering the Chinese market?  Is your product the right product, would it sell to the Chinese market?  Stacey talks with Simon Kaiyuli, principal of Cross Cultural Partner about marketing strategy in China, how it’s very different to working with Australian consumers.

Episode #015 - Aus Asia Business - Want to make your SME irresistible to Chinese investors?


More than ever before, Chinese investors are looking to form strong strategic partnerships with SME Australian businesses. Sought after business includes those in the food, agriculture, health and aged care industries. But how do you find these opportunities?

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HOSTED BY

Stacey Martin

Stacey Martin is known for her passion for networking and connecting. Through her financial services and international trade and investment experience she asks the right questions to help listeners navigate international opportunities.

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